Getting Your Article Resource Box Right is Vital

July 21, 2008

Your article resource box could be considered the most important part of your article submission. If you have a great resource box then people are likely to click through to your site; otherwise they will just move on to the next article. Keeping in mind that the idea of article marketing is to gain extra traffic, you will want to make sure that your article resource box is enticing enough to make the visitor interested in seeing your website.

A resource box, otherwise known as an author bio, is placed at the end of your article when you submit to directories like ezinearticles.com. A good resource box should consist of the following:

• Your name
• Your website URL
• Why your website is unique and what you can offer the visitor
• Call to action

Call to Action

The call to action is what will make the visitor decide whether or not to click through to your site. You article should act to warm the reader up and your call to action needs to give them an incentive to visit your site. A popular and effective method is to mention a free report that you are giving away on your site. For example - “To download your free report about losing weight for your wedding, visit www.yoursite.com to access your report immediately.”

What Not To Put In Your Resource Box

There are a few things that are not ideal to place in a resource box. This can include your personal life history (no one really cares), blatant advertisements or sales pitches or a link to more than one website. Your resource box should be tightly focused with one goal in mind - to convert the article reader to a website visitor.

Article marketing is extremely powerful so make sure you spend some time constructing the perfect resource box so you can reap maximum benefits of this website promotion technique.

Posted in Article Marketing