The Importance Of A Good Article Headline

July 18, 2008

Your article headline, or title, can mean the difference between someone reading your article or overlooking it. When writing an article headline, put yourself in the position of the reader. Which of these headlines would entice you to read the article?

• How To Make Money At Home
• Ditch Your Boss! 10 Hot Tips For Becoming Wealthy At Home

The above two titles both refer to the same article, but the second one is clearly more effective in gaining attention. People love quick tips and excitement so give it them in your article headlines!

Using Your Keywords In The Article Title

It is important to use your main key phrase in the title so that the search engines can assist users in finding your articles. A common misconception is that you must use the key phrase exactly as it is and that you can not add other words. This is wrong! As long as your title contains the keywords somewhere within it, you will still get the benefit of search engine optimization. Ideally you will be forming your key phrase into a coherent and enticing sentence to use as your article title. Let’s look at a few examples of using a key phrase in a subtle manner:

Key phrase: best camera lens
Article title: Discover The Best Camera Lens For You

Key phrase: diet supplement reviews
Article title: Real Customer Diet and Weight Loss Supplement Reviews

As you can see the above titles are using the desired key phrases but are expanding them to attract reader attention.

some other tips for writing a good article headline including using question marks, using a number followed by “tips”, “tricks” or “hints”, and using shocking and exciting words that make your article stand out from the crowd.

A good article headline will ensure many years of success for your articles.

Posted in Article Marketing