January 20, 2009
If you visit any online internet marketing forum, you are going to find a lot of people on there promoting article marketing and other forms of internet marketing for generating opt in signups, visitors to your website, and above all else, revenue generation through ads or affiliate marketing, or even selling your own products. Putting an article together is an important part of starting an article marketing campaign, but this does not come easily to everyone. Here are four tips that will jump start your article marketing campaign and help you put out some truly killer articles on the niche or concept of your website.
- Keep in mind that your title plays a large role in the effectiveness of your article. Make sure that you have an excellent title if you want your article marketing campaign to be successful. You can have the best content in the world, but no one is going to read your article if your title is boring or does not tell them what your article is actually about. If you want people to click on your title so that they can read your article, you must give them something valuable and enticing.
- Make sure that your article is structured in an easy to read manner. Unlike when it comes to paper, people tend to scan information when it comes to the internet rather than reading it all the way through. In order to make sure that your readers read your article completely all the way through, you need to make sure that the information that they need can be easily and freely found. Use sub headings, break the content apart into smaller paragraphs, and use bullet points whenever possible in order to build an article structure that is easy to read and scan.
- Make sure that your article is valuable and informative. If you are looking to create article content for an article marketing campaign that people are going to want to read, then you need to be willing to write articles that are informative. Your articles should have good information in them, because you want to build yourself a reputation as an authority on the subject that you are selling, rather than just regurgitating information that can be found everywhere else. If you do not know how to write valuable or informative information about your niche, you might be in the wrong business.
- Finally, make sure that the summary for your article is both catchy and memorable. The title may be the most important aspect of your article, but you need to be able to back that up with an excellent summary. The summary is going to tell people exactly what they can find in your article, so that they know right away whether or not they are going to want to read it.
Article marketing is an excellent means of promoting your website, products or services on the internet. Following these four tips for article marketing will help you jump start your way to success in this exciting internet marketing endeavor.
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January 14, 2009
Becoming an affiliate marketer is a dream of many because of all the benefits. You can work from anywhere, you don’t have to deal with customer support, you don’t have to create products, and on and on.
It seems though everywhere you turn there is some product promising you hundreds of thousands of dollars in affiliate profits. Most of this is mis-information and just rehashed information. The truth here is this…
Affiliate marketing consists of finding a good product to promote that has good commissions. Then taking that product creating an offer for it, and driving traffic to that offer.
You can’t make money without those four things…
1. A good product
2. Good commissions
3. An offer
4. Traffic
Let’s look at each of these in detail.
Let’s say you are interested in gardening, and have come across some products that you love. You know they’re good products, and you see they have an affiliate program that pays 40% commissions.
You just got two of the four things you need!
A good product with good commissions.
What if you don’t have any idea of a good product with good commissions?
Then just do a search on any affiliate network for a subject that you are interested in, and you’ll find great products with great commissions.
Now the next two things you need (An offer and traffic) is where the real struggle comes in.
An offer is simply anything you create that gets people to buy the product through your link.
This can be a blog post, an article, an ezine ad, a minisite, etc….
Creating multiple offers is actually ideal, but to get you started just create one, and then the last must have which is driving traffic.
Now once you have at least one offer created, you need to start driving traffic to it. I always use the following traffic methods…
Article marketing
Ezine advertising
Forum posting
Adwords
There are several other tactics that you can use too.
The key thing to remember here is to follow what I’ve just taught you here, create a plan and implement that plan. Don’t try this and that. Stick to what you know and only focus on it, and autopilot affiliate success will come!
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Liz Tomey is an affiliate marketing expert specializing in teaching people easy to implement affiliate marketing systems. Her newest course “The 5 Day Cash Machine” shows you how in just 5 days you can build an affiliate income and a list you can market to over and over again. You can get more information on this course by going to 5DayCashMachine.com
Posted in Affiliate Marketing 2 Comments »
August 7, 2008
Niche marketing is a term used to describe the targeting of a specific group of people. This may include
- People with a common interest or hobby.
- Groups with certain medical conditions.
- People of certain beliefs.
- People in certain countries or regions of the world.
Niche marketing can take in very large markets and also very small markets. Although the term “niche” should not strictly be used to describe vertical markets like weight loss, fitness, computers and other large markets it commonly is used as a term that involves any topic that a marketer is targeting. Creating niche websites can be highly profitable, particularly if you track down a niche with little competition but large demand.
A real niche market is usually a sub-market of a larger vertical. For example, the following outline breaks down the very large market of photography and shows the possible niche marketing levels:
Level 1 – Photography
Level 2 - Digital Photography
Level 3 – Digital SLR Cameras
Level 4 – Digital SLR Camera Lenses
Level 5 – Canon Digital SLR Camera Lenses
The above example takes you six levels deep inside the photography niche but still ensures there is a healthy demand for these sub-niches. Generally the smaller the niche, the less money is being spent within it but this is not always the case. The above example has a healthy number of consumers on all levels with many millions of dollars being spent per year. This makes the niche viable and potentially very profitable for the niche marketer who knows how to exploit it.
Niche markets are everywhere. You can gain ideas from existing websites, television, magazines, books and from your friends and family. By targeting very tight niches you are ensuring that the majority of your visitors are interested in your content and as such, you can generate exceptionally high conversion rates through your affiliate sales.
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August 5, 2008
Article marketing is one of the more effective forms of website traffic generation. It is certainly one of the best free methods of generating traffic to your websites, but how often should you write articles and where should you submit them?
Some marketers recon that when it comes to articles, there can never be too many. Their advice is you should write as many as you have time for. Or alternatively, outsource as many articles as you can afford. You don’t have to write every article yourself as there are many professional content writers who write well thought out and researched articles for under $10 each.
I don’t believe these marketers are telling you the whole story because poorly researched and badly optimized articles have a very short shelf life. You get an immediate rush of traffic when the article is first published but this soon dies away to nothing. The best strategy is to target one or more long tail keywords in each of your articles. Your goal is to get the articles top search engine listings for as many keywords you can.
Article directories such as EzineArticles.com are seen as authority sites by the search engines, so their pages will tend to rank better than your new website’s pages. In effect your articles piggyback on their success…
In terms of the quantity, you should aim to write at least one article per day, and have submitted all of them by the end of the week.
Where To Submit Articles
There are many article directory websites, with more coming online everyday. Rather than mass submitting to all directories (which you can do with mass submission software), it may be wiser to choose a handful of the top article directories. By choosing only the highest quality websites you are not wasting time with directories that will give you no direct benefit.
Here are some article directories you should consider submitting your articles to:
http://www.ezinearticles.com
http://www.goarticles.com
http://www.articlecity.com
http://www.isnare.com
http://www.articlesbase.com
http://www.articledashboard.com
http://www.articlefever.com
http://www.article99.com
http://www.buzzle.com
The above article directories are well respected by Google and often have articles showing on the first page of Google results. That means even if you can’t manage to get your website on the first page of search engine results, your article at Ezinearticles or another directory may make the first page, resulting in visitors to your website.
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July 22, 2008
A landing page is the page that your website visitors are sent to after clicking on a link to your site, in this case the link in your article resource box. A landing page may be hosted on your own site or on an external site such as Squidoo, Hubpages or even Myspace.
There are pros and cons to directing readers to an externally hosted free landing page at Squidoo or Hubpages. So which is the best option – a landing page on your own site or an external landing page?
Let’s take a look at the advantages of using Squidoo as a landing page (these points also pertain to other free site or page hosting services, not just Squidoo):
- Google likes Squidoo and tends to rank their pages high. This gives your landing page an immediate boost in the search results rather than waiting months for a new page on your website to achaive decent search engine rankings.
- Squidoo is easy to set up. You can literally have a Squidoo page set up in a matter of minutes.
- Squidoo is free. There are no hosting or domain name fees to pay.
- You can create unlimited pages. Since you aren’t paying for domains or hosting there are no prohibitive costs to having multiple landing pages.
The above advantages are worth bearing in mind if you are new to affiliate marketing and do not have much cash to spend, but let’s also take a look at the advantages of using a landing page hosted on your own website:
- It looks more professional – having your own domain name always looks good.
- You retain complete control over the design, development and have server access in case you want any customized features.
- There are no restrictions whatsoever. Squidoo may restrict some forms of content or may even delete your page without notice.
Which Landing Page Do You Choose?
Whilst there are positives for both methods of landing pages, you can not argue with having total control of your own domain name and website, rather than using an external website over which you have no control. On the other hand, a Squidoo page might get better rankings in the search engines. There is no reason why you can’t simply create two landing pages – one at Squidoo and one on your own website and then split test them to see which produces the best results.
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