July 21, 2008
Your article resource box could be considered the most important part of your article submission. If you have a great resource box then people are likely to click through to your site; otherwise they will just move on to the next article. Keeping in mind that the idea of article marketing is to gain extra traffic, you will want to make sure that your article resource box is enticing enough to make the visitor interested in seeing your website.
A resource box, otherwise known as an author bio, is placed at the end of your article when you submit to directories like ezinearticles.com. A good resource box should consist of the following:
- Your name
- Your website URL
- Why your website is unique and what you can offer the visitor
- Call to action
Call to Action
The call to action is what will make the visitor decide whether or not to click through to your site. You article should act to warm the reader up and your call to action needs to give them an incentive to visit your site. A popular and effective method is to mention a free report that you are giving away on your site. For example – “To download your free report about losing weight for your wedding, visit www.yoursite.com to access your report immediately.”
What Not To Put In Your Resource Box
There are a few things that are not ideal to place in a resource box. This can include your personal life history (no one really cares), blatant advertisements or sales pitches or a link to more than one website. Your resource box should be tightly focused with one goal in mind – to convert the article reader to a website visitor.
Article marketing is extremely powerful so make sure you spend some time constructing the perfect resource box so you can reap maximum benefits of this website promotion technique.
Posted in Article Marketing 
Comment on This Post »
July 18, 2008
Your article headline, or title, can mean the difference between someone reading your article or overlooking it. When writing an article headline, put yourself in the position of the reader. Which of these headlines would entice you to read the article?
- How To Make Money At Home
- Ditch Your Boss! 10 Hot Tips For Becoming Wealthy At Home
The above two titles both refer to the same article, but the second one is clearly more effective in gaining attention. People love quick tips and excitement so give it them in your article headlines!
Using Your Keywords In The Article Title
It is important to use your main key phrase in the title so that the search engines can assist users in finding your articles. A common misconception is that you must use the key phrase exactly as it is and that you can not add other words. This is wrong! As long as your title contains the keywords somewhere within it, you will still get the benefit of search engine optimization. Ideally you will be forming your key phrase into a coherent and enticing sentence to use as your article title. Let’s look at a few examples of using a key phrase in a subtle manner:
Key phrase: best camera lens
Article title: Discover The Best Camera Lens For You
Key phrase: diet supplement reviews
Article title: Real Customer Diet and Weight Loss Supplement Reviews
As you can see the above titles are using the desired key phrases but are expanding them to attract reader attention.
some other tips for writing a good article headline including using question marks, using a number followed by “tips”, “tricks” or “hints”, and using shocking and exciting words that make your article stand out from the crowd.
A good article headline will ensure many years of success for your articles.
Posted in Article Marketing Comment on This Post »
July 17, 2008
Writing your first article may seem daunting at first but you would be surprised how quickly you can write once you start. An article should be at least 300 words in length although 400-500 words is ideal. Anything longer than 500 words may be broken up into multiple articles as it is a well known fact that most people simply do not read large portions of text online.
There are several tips to keep in mind when writing your first article, including:
Research First
You should have some idea of what you are writing about before you start. It helps if you do some background research on the topic or keyword so that you’ll be able to write off the top of your head. You may use other articles as reference, but never copy directly.
Don’t Ramble
Fluffing up an article with useless text is a big mistake; make every sentence count in your article so people don’t become bored.
Break It Up
Breaking up your article text into bullet points, lists and sub-headings makes it easier to read. Many people just skim read articles so they are more likely to get to the end of your article if it is broken into sections.
Enticing Title
Your title can make or break your article. If the title is interesting then people will click the search engine result to read it. Article titles such starting with “10 tips” or “Discover how to” are great attention grabbers.
Write For People, Not Search Engines
One very common mistake is to take a set of keywords and write the article with the sole purpose of using those keywords even if they don’t make sense to the reader. In the long run you will have more success if your articles are written for the visitors and not for search engines.
Posted in Article Marketing Comment on This Post »
July 15, 2008
Article marketing is an effective form of website advertising and promotion that involves writing and submitting articles related to your website niche topic. There are many places that you can submit your articles to including forums, other blogs, article directories and ezines. You benefit by having a resource box at the end of the article which contains a description and a link to your website.
What are the benefits of article marketing?
You receive back links to your site when you submit articles. If people publish the articles on their site then you can potentially gain hundreds of back links. You also benefit from increase website traffic as people click through to your site from the resource box. The final yet possibly most important benefit of article marketing is establishing yourself as an expert in your niche.
Article Tips
Writing a good article takes practice but you don’t need to be a professional writer to make article marketing a success for you. To write a good article you need to conduct some sort of research into the topic. It is little use to rehash existing articles; instead you should aim for originality and a new slant upon your topic. If you are aiming to promote a product then do it in a subtle way rather than using hype as many article directories refuse articles which are self-promotional.
Where To Submit Your Articles
There are many great article directory sites including:
Ezinearticles.com
Goarticles.com
Articlecity.com
iSnare.com
Articlesbase.com
By submitting your article to highly trafficked and high ranking article directories you are receiving direct benefits from those established websites.
How Many Articles?
Some authors at the above directories have submitted many thousands of articles whilst others have only submitted a handful. Ideally you should submit as many articles as you can possibly write or afford to outsource. Over time your website will reap the benefits of article marketing and this will remain long into the future.
Posted in Article Marketing Comment on This Post »
June 29, 2008
Successful affiliate marketing campaigns allow you to earn immediate or short term commissions and long term commissions.
Immediate commissions are earned by presenting your affiliate link to a potential customer at the point they decide which product to buy. You will earn a quick commission on any sales made through your affiliate link, but you will not get the chance to earn from additional sales in the future.
Long term commissions are earned when you first form a relationship with the potential customer and over a period of time recommend various products to them. You will earn substantially more because of repeat purchases made by each customer.
You could concentrate on either method and build a thriving affiliate marketing business, but why not use both? Especially since concentrating only on short term commissions severely limits the amount you can earn as an affiliate from any single customer.
To increase your earnings, start by earning immediate commissions to fund the growth of your business, and then set up an email marketing campaign to form relationships with your subscribers. This creates numerous opportunities to earn affiliate commissions on a future sales.
Here are the steps involved:
-
Set up a review website which targets “point of sale” keyword phrases. These are the phrases people will type into a search engine when they know what they want to buy, for example model or brand names.
Each review page on your website should focus on a single product, explain the features and contain your affiliate link to the sales page.
-
Create an opt-in list and write an autoresponder series based on the general theme of your review site.
-
On the top half of each page add an opt-in form to your autoresponder series. It is often easier to get subscribers when you give away a valuable bonus.
The review site allows you to earn immediate commissions on sales made through your affiliate links, and the opt-in form allows you to build a list of subscribers. Building a relationship with your subscribers increases their trust in you and allows you to recommend a number of products over a period of time, thereby increasing your earnings as an affiliate marketer.
Posted in Affiliate Marketing Comment on This Post »
content rss